Powering Brand Delivery in Automotive Marketing
Automotive marketing teams are under pressure to deliver complex, high-impact campaigns at speed, despite tighter resources, fragmented agency ecosystems, and rising scrutiny on effectiveness.
Oaklin was engaged by a global automotive manufacturer to enable the successful delivery of a multi-year sponsorship campaign
Client Context
Oaklin partnered with the Brand and Marketing function of a global automotive manufacturer to address increased campaign complexity, tightened timelines, and the need for stronger governance and accountability. By supporting delivery of a flagship sponsorship initiative and associated brand activity, end-to-end project management was provided to align workstreams, introduce plans, and mitigate risks. Wider agency operations were also reviewed and streamlined. Performance-based accountability was introduced, together with customer data management standards, including consistent and secure handling of personal data across agencies.
Client Outcome
In addition, Oaklin provided project management training to ensure that internal teams maintain the skills and agility to implement long-term success. Together, these changes have enabled confident delivery of a nationwide brand activation while laying the foundation for a more effective and resilient future marketing model.
Learn more about how Oaklin can help
Mark Croucher
Associate Partner
Mark is a Digital Transformation Consultant with strong experience delivering technology change across a wide variety of industry sectors. He has experience across the full project life-cycle, including digital strategy, product design, agile methodology definition and digital delivery. Mark enjoys helping clients make the most of the latest digital technologies and has a keen interesting in driving customer experience. He has an open and collaborative style of working and thrives on driving sustainable business results through new technologies.
Mark is currently supporting an Automotive startup to define their portfolio of customer-facing digital initiatives. Recently, he was the Lead Digital Business Analyst for a large-scale customer experience transformation programme; he scoped, mobilised and led the delivery of a cloud-based document management platform at a “Big Six” UK energy supplier; and worked with a major UK bank to lead teams of business analysts in a global supplier assurance programme.
"The best part of the Digital Capability at Oaklin is that it keeps you on your toes and up-to-date with the latest digital trends. We meet regularly, with everyone bringing an advancement in digital technologies they have seen as a potential topic for discussion"
