Digital enablement for a global automotive manufacturer
Oaklin was engaged to set the strategic direction and management of a global automotive manufacturer portfolio of work transforming 182 network partners across the UK.
“Oaklin were integral in defining the omni-channel strategy, bringing online retail into showrooms, implementing the new Retail Concept and driving increased usership of connected technologies."
Case Study
A global automotive manufacturer aimed to deliver sustainable change in an industry facing significant disruption, overcoming technological challenges such as autonomous, connected and electric vehicles. Oaklin was engaged to set the strategic direction and management of a portfolio of work transforming 182 network partners across the UK. Digital enablement was one of the core pillars of transformation (physical, digital, people, business model), covering the testing and implementation of digital assets and content, through to piloting new products and services to disrupt the market.
Oaklin were integral in defining the omni-channel strategy, bringing online retail into showrooms (available across 182 centres), implementing the new Retail Concept (13 completed showroom installations) and driving increased usership (40-95%) of connected technologies.
