The automotive industry is facing huge disruption.
Multiple factors in the automotive sector are converging, including the drive towards Net Zero and the continued advancement of Battery Electric Vehicles (BEVs), rapidly changing omnichannel retail environments driven by customer demands and the technological innovations of connected and autonomous vehicles. To stay competitive, Original Equipment Manufacturers (OEMs) are forced to reinvent their operating models, commercial strategies and customer engagement.
Oaklin has deep experience supporting both established global manufacturers and emerging entrants as they adapt to this new era of mobility. We combine strong automotive industry knowledge with a relentless focus on the customer, underpinned by expertise in digital platforms, data, and AI to help companies deliver sustainable business results.
We are committed to making a meaningful impact across the automotive sector. To stay close to the challenges and opportunities shaping the industry, we are proud to be an SMMT Associate, contributing to and learning from the collective voice of the UK motor industry. This enables us to work collaboratively with clients to design innovative, practical solutions that address today’s realities while preparing for what is next.
Our work in automotive continues to be recognised by the Financial Times and Statista in the UK’s Leading Management Consultancies list. We have been listed for the third consecutive year, receiving a Gold ranking for the second year running (2025 and 2026), reflecting the value and impact we deliver for our clients across the sector.
"Fantastic people to work with, who are always fully dedicated and supportive of getting the job done and going above and beyond to achieve it. High-level of quality, experience and drive in many skill sets, which is highly valued and supported multiple functions and projects throughout the engagement.
The Oaklin team consistently take on roles and responsibilities beyond their defined position or agreement, and do so professionally and in a way where they become an integrated part of the team, rather than an "external consultant" which works brilliantly and is progressive."
Global Digital Systems Manager, INEOS Automotive
In today’s digital retail world, online used-car sales are becoming a core route to market rather than an add-on. Rising customer expectations, margin pressures, and increased competition mean Original Equipment Manufacturers (OEMs) must ensure that retailer networks can rapidly adopt new platforms at scale.
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A global automotive manufacturer launched a technical transformation programme to modernise training design and delivery. Oaklin were brought in to drive adoption of the new model.
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Automotive marketing teams are under pressure to deliver complex, high-impact campaigns at speed, despite tighter resources, fragmented agency ecosystems, and rising scrutiny on effectiveness.
Oaklin was engaged by a global automotive manufacturer to enable the successful delivery of a multi-year sponsorship campaign
Find out moreCustomers - whether consumers, a large multinational client or your own employees- now have a vast array of channels with which to interact with organisations. They are taking complex, non-linear journeys to achieve their goals and out-of-date operating models and technologies are struggling to cope with these more advanced customer needs.
At Oaklin, we recognise the importance of centring around the customer, by placing the user at the heart of experience and service design. Our service design approach shifts the perspective from the product to the whole ecosystem. We design holistic services and experiences that exceed customer expectations and keep them coming back.
Technology is changing the way we live, work, learn, buy and communicate with each other. This means that embracing the new digital economy is essential for the success of any business.
We help organisations shape their digital transformation strategy, turn goals into an achievable technology solution, and deploy the latest digital skills and experience to lead change. Whether this to harness data, accelerate a product or service to market, migrate applications to the cloud, improve the performance of a digital platform, or experiment with AI and machine learning, we help our clients every step of the way.
We think about strategy differently. We bring your people on a journey that garners support and increases the likelihood of strategies succeeding. Combining years of delivery experience, sector knowledge and digital expertise we will work with you to solve your biggest challenges and create a vision that is achievable, outcome driven and value obsessed.
Fleet customers account for approximately 80% of the electric vehicle (EV) customer base in the UK, making them a critical segment for any manufacturer’s commercial strategy. As the regulatory pressures of the Zero Emissions Vehicle (ZEV) mandate continue to mount, the Fleet sector is expected to grow in both volume and importance, offering significant opportunities for those who prioritise this crucial segment.
In today’s automotive industry, used cars have become a battleground for customer experience innovation. As new-car margins compress and consumer behaviour shifts, creating a compelling and seamless journey for pre-owned buyers has become essential to compete in the market. Supply chain disruptions, shifting consumer economics, and the growing emphasis on sustainability have all driven customers to view the pre-owned market as a mainstream option, rather than a compromise.
Automotive - a sector that hadn’t seen much change in its business model in many years – is now going through colossal changes. Car manufacturers are having to respond to Net Zero policies and the huge rise of customer expectations in the way they buy and own their vehicles.
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Digital excellence has now become a must-have for automotive organisations to survive. How can organisations take advantage of this, to not only survive but thrive in the future? Oaklin explores the path automotive manufacturers (OEMs) need to be taking to meet the demands of a rapidly changing consumer world.
Find out moreNikki has experience delivering large-scale complex change programmes across Insurance, Retail Banking and Energy sectors. She has successfully led strategic, operational and technology transformation projects for global FTSE 100 clients. She joined Oaklin after six years with global management consultancies, completing both industry and project management specific qualifications.
Nikki brings a proactive and creative approach to deliver flexible, high-impact programmes and projects tailored to the needs of our clients. Outside of work she spends most of her time playing sport, recently representing Great Britain at Tag Rugby.
Partner at Oaklin with proven record of delivery in complex situations. I have a deep understanding of what needs to be in place to support rapidly growing and complex businesses. I excel at establishing then leading teams, enabling businesses to expand and grow.
I lead Oaklin's Automotive Practice advising both established and new market OEMs, supporting clients through transformations in back-office operations, customer experience, commercial and large-scale technology delivery.
Mark is a Digital Transformation Consultant with strong experience delivering technology change across a wide variety of industry sectors. He has experience across the full project life-cycle, including digital strategy, product design, agile methodology definition and digital delivery. Mark enjoys helping clients make the most of the latest digital technologies and has a keen interesting in driving customer experience. He has an open and collaborative style of working and thrives on driving sustainable business results through new technologies.
Mark is currently supporting an Automotive startup to define their portfolio of customer-facing digital initiatives. Recently, he was the Lead Digital Business Analyst for a large-scale customer experience transformation programme; he scoped, mobilised and led the delivery of a cloud-based document management platform at a “Big Six” UK energy supplier; and worked with a major UK bank to lead teams of business analysts in a global supplier assurance programme.
"The best part of the Digital Capability at Oaklin is that it keeps you on your toes and up-to-date with the latest digital trends. We meet regularly, with everyone bringing an advancement in digital technologies they have seen as a potential topic for discussion"
